Doctor Who and Bond get a soft reboot every time a new actor and/or showrunner takes over. This keeps things fresh and draws viewers back. Star Wars has done well by building on its foundations by bringing in a new generation of fans with each film trilogy. The franchise also has a framework of Disney+ shows that takes viewers from pre-school to mature content like Andor without any gaps in age demographics.
On Paramount+, Star Trek seriously lacks a similar framework.
Except it sort of does.
Star Trek: Prodigy was the kids version, like Star Wars: Resistance
Star Trek: Lower Decks was a 'cool' (definitions of cool may vary) show with an eye to a more comedic tone.
Star Trek: Picard was definitely aimed at the older viewer
Star Trek: Discovery was eventually something pushing the franchise to a new, farther, frontier.
Star Trek: Strange New Worlds is a sort of rework of older trek with modern effects and storytelling
Star Trek: Section 31 (remember that) even tried a Mission Impossible style schtick.
It's not Andor, but the Trek output of the last few years has never been monotone. Possibly one of the problems is that the aging vocal fanbase only really want one of those threads. (Picard)
With the obvious exception of Dr Who, which always is in the top 30, a number of Star Wars streaming series have had episodes chart in the BARB top 50. None of the new Trek series has had a single episode in the BARB chart.
I would respectfully suggest that this has a lot to do with the Disney+ having double the subs (7.5m, O2, 2025) in the UK, compared to Paramount+ (3.1m, Q1, 2025). A lot, but not all, admittedly!
I’m of the belief that to get new blood to watch Trek, it needs a series that’s new, innovative, and doesn’t lean into the nostalgia. I agree that Dr Who did fall into the same trap that Trek finds itself now, by a heavy reliance on nostalgia during the Capaldi era. It was during series 9 that we saw the ratings take a dive. I know many of my friends who were casual viewers gave up on Who during that time. Now I’m seeing a similar trend with friends who use to watch Trek religiously.
I think that's the point Ferrick is making. To be a Star Trek show, you have to reference Star Trek, You cannot be a 'new' Trek anything, without riffing off what Trek is already. Even Andor, blessed TV show that it is, riffed off Rogue One, which riffed off the Skywalker Saga.
A whole new show 'set in the X universe' only makes itself set in that universe by having the trappings of that universe draped around it.
To make a hypothetical, if they did a Dr Who spin off, but it just involved alien investigators, but none of the aliens were recognisable Who aliens, no mention of time travel was made, none of the characters were linked to the main Dr Who series, there were no cameos, no call backs, no UNIT, nothing - would it even be a Dr Who spin off?
Where Andor succeeded is that it was set in the Star Wars universe, but managed to stay as far away from the Skywalker Saga as possible. Notably, almost no references to the Force or Jedi! To do the same for Star Trek would mean a series almost certainly not on a Starfleet ship/station, and not a Star Fleet crew. I'm not 100% sure that's still 'Star Trek' at that point.